Marketing Awareness PDF 7

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Hello Readers,

This is another sheet on Marketing Awareness Question. This material is based on general marketing awareness questons. Marketing questions are important for IBPS specialist exams and for SBI SO.

List Of Questions

Marketing Awareness Set 7
1.If your company were to make light bulbs to be used in photocopies, you would most likely be selling to a ______ market.
(a) reseller
(b) business
(c) government
(d) service
(e) None of these

2._____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities
(a) Direct Mail
(b) Outdoor
(c) Online
(d) Radio
(e) None of these

3.If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market.
(a) reseller
(b) business
(c) government
(d) service
(e) None of these
4.In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their “old Coke” back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did coca-Cola make?
(a) They did not investigate pricing correctly and priced the product too high.
(b) They defined not investigate dealer reaction and had inadequate distribution.
(c) They defined their marketing research problem too narrowly
(d) They failed to account for the Pepsi challenge taste test in their marketing efforts
(e) None of these

5.Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more value than they actually do. ____ includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price.
(a) Deceptive promotion
(b) Deceptive packaging
(c) Deceptive pricing
(d) Deceptive cost structure
(e) None of these

6.The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio
(e) None of these

7.The first modern environmental movement in the United States began in the:
(a) 1940s
(b) 1950s
(c) 1960s and 1970s
(d) mid 1980s
(e) None of these

8.Costs that do not vary with production or sales levels are called:
(a) fixed costs
(b) variable costs
(c) standard costs
(d) independent costs
(e) None of these

9.Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales force structure?
(a) Territorial sales force
(b) Product sales force
(c) Customer sales force
(d) Hybrid sales force
(e) None of these

10.Techonological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(a) decline stage
(b) introduction stage
(c) growth stage
(d) maturity stage
(e) None of these

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