Marketing Awareness PDF 6

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Hello Readers,

This is another sheet on Marketing Awareness Question. This material is based on general marketing awareness questons. Marketing questions are important for IBPS specialist exams and for SBI SO.

List Of Questions

1.If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability and high believability, the advertiser will probably choose which of the following mass media types?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio
(e) None of these

2.When producers, wholesalers, and retailers as a unified system, they comprise
(a) conventional marketing system
(b) power-based marketing system
(c) horizontal marketing system
(d) vertical marketing system
(e) None of these

3.The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacture’s products in some way is called
(a) discount
(b) allowance
(c) premium
(d) rebate
(e) None of these

4.The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
(a) Geothermy
(b) Demography
(c) Ethnography
(d) Hemos-popography
(e) None of these

5.Today, advertising captures about ___ percent of total promotion spending
(a) 15
(b) 23
(c) 29
(d) 33
(e) None of these

6.The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:
(a) Marketing strategy
(b) Marketing control
(c) Marketing analysis
(d) Marketing implementation
(e) None of these

7.The goal of the marketing logistics system should be to provide:
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
(e) None of these

8.The practice of going after a large share of a smaller market or subsets of a few markets is called:
(a) undifferentiated marketing
(b) differentiated marketing
(c) concentrated marketing
(d) turbo marketing
(e) None of these

9.The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
(e) None of these

10.If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding?
(a) Licensed brand
(b) Manufacturer’s brand
(c) Private brand
(d) Co-brand
(e) None of these

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