Marketing Awareness PDF 4

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Hello Readers,

This is another sheet on Marketing Awareness Question. This material is based on general awareness questons. Marketing questions are important for IBPS specialist exams and for SBI PO.

List Of Questions

1.Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?
(a) To protect companies from each other
(b) To protect consumers from unfair business practices
(c) To protect the interests of society
(d) To protect businesses from unfair consumer demands
Ans:- C

2.A “three-day cooling off period” in which buyers can cancel a contract after re-thinking it is to protect the consumer from:
(a) creative selling
(b) high pressure selling
(c) detail selling
(d) hard core selling
Ans:- B

3.One of the most promising developments in multivariable segmentation is called _____ where a host of demographic and socioeconomic factors are used
(a) terragraphic segmentation
(b) fermagraphic segmentation
(c) geothermy segmentation
(d) geodemographic segmentation
Ans:- D

4.One of the most common problems with using internal database information is that:
(a) since it was probably collected for some other purpose, it may be incomplete or wrong.
(b) it is usually expensive to retrieve.
(c) top executives are usually unwilling to relinquish data, therefore, the data has limits.
(d) the data is almost always unsecured and therefore, suspect as to reliability
Ans:- A

5.The last stage in the selling process is the _____ stage.
(a) approach
(b) handling objections
(c) closing
(d) follow-up
Ans:- D
6.When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
(a) vertical marketing system
(b) parallel marketing system
(c) diversified marketing system
(d) horizontal marketing system
Ans:- D

7.The major advantage of survey research is its:
(a) simplicity
(b) structure
(c) organization
(d) flexibility
Ans:- D

8.The _____ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency)
(a) product concept
(b) production concept
(c) production cost expansion concept
(d) marketing concept
Ans:- B

9.A ____ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything
(a) demand
(b) basic staple
(c) product
(d) service
Ans:- D

10._____ is a person’s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment
(a) Psychographics
(b) Personality
(c) Demographics
(d) Lifestyle
Ans:- B

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