Marketing Awareness PDF 10

Hello Readers,

This is another sheet on Marketing Awareness Question. This material is based on general marketing awareness questons. Marketing questions are important for IBPS specialist exams and for SBI SO.

List Of Questions

Marketing Awareness Set 10

1. Which among the following is / are user /users of the outcome of the Marketing Research
I) Consumers II) Business Firms III) Government IV) Producers
a. Only II
b. Only I & II
c. I, II, & IV
d. All
e. None of these

2. In Banking Services Market can be segmented on the basis of
a. Density
b. Customers
c. Both a & b
d. Neither a & b
e. None of these

3. Sales targets are fixed on the basis of
a. Past experience
b. Time period
c. Brand position
d. All the above
e. None of these

4. Which among the following is an example of Secondary Media?
a. Television
b. Radio
c. Hoardings
d. News Papers
e. None of these

5. Emotional and Rational buying motives can be differentiated on the basis of
a. Time in purchasing
b. Dominance
c. Nature of Product
d. All the above
e. None of these

6. Marketing implies “Meeting needs _____________”
a. Profitably
b. Focus
c. Products
d. Research
e. Psychology

7. The following does not represent a market situation.
a. A bank run dispensary in its staff quarters
b. A fund rising Charity Show for the members of an NGO
c. A Meditation Camp of a religious Organization conducted for its members
d. A stall distributing Tirumala prasadam in a mandir

8. The markets are grouped into different types based on the geographical area, location of market place, product, and nature of transaction and volume of transaction. In the above statement the following is not correct?
a. Nature of transaction.
b. Geographical area
c. Location of Market place
d. Volume of transaction

9. The act of obtaining a desired object from someone by offering something in return is called
a. Transaction
b. Exchange
c. Relationship
d. Value

10. Services have special characteristics namely ______ which affect their Marketing process
a. Intangibility
b. Inseparability
c. Heterogeneity
d. Perishability
e. All the above

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