IBPS SO Marketing Officer: Job Profile

IBPS SO 2016-17 exam will be conducted on the 28^th & 29^th January 2017 (tentatively) as per the official notification by IBPS. An insight about the overall Job Profile of IBPS SO Marketing Officer. Total 946 vacancies have been released this year under IBPS SO Exam.

Job Profile

IBPS Marketing officer plays an important role in bank. He/She is responsible for increasing the sales to make it more profitable. A marketing officer is involved in all types of marketing, social media & networking events. The Job responsibilities may vary as per the scale of the post & size of the organisation. Marketing Officer may have different fields opportunities as well.

Educational Qualification:

The Candidate should be Graduate and Full time MMS (Marketing) / MBA (Marketing) / Full time 2 years PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing.

Responsibilities of a Marketing Officer

She/he takes care of all the marketing and promotional activities in a given state/region or nationwide.
Marketing team is responsible for conceptualizing and design of advertisements, taking the bank’s message to masses.
Marketing Officer co-ordinates with advertisement agencies in order to draft various forms of communication.
She/he develops various marketing strategies and plans to boost up sales and profits.
Marketing Officer is also required to search for new services and Products of the Banks.

Pay Scale

The Salary Scale for the year 2016-17 includes:

Basic Pay	Annual Increment	Number of Years
14,500	600	7
18,700	700	2
20,100	800	7
25,700	–	–

The approximate salary of SO Marketing Officer is around 30,000 – 38,000 per month.

Career Promotion

As a Marketing Officer, there are immense opportunities to grow in any organisation. Career growth of a Marketing Officer follows the below mentioned hierarchy:-

Junior Management Grade Scale – I Officer
Middle Management Grade Scale – 2 Manager
Middle Management Grade Scale – 3 Senior Manager
Senior Management Grade Scale – 4 Chief Manager
Senior Management Grade Scale – 5 Assistant General Manager
Top Management Grade Scale – 6 Deputy General Manager
Top Management Grade Scale – 7 General Manager

Every bank/organisation follows different promotion policies & channels of promotion but the responsibilities of the Marketing Officer remain same in government as well as in private organisation.